A decade of work in contemporary sports, music, technology, and internet culture.
Working with some of the most innovative brands and agencies in their respective fields, leveraging expertise to drive impactful, culturally resonant strategy all the way through to execution.
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9. StockX
Client: StockX
Role: Senior Marketing Manager
Date: 2018 - 2020
Location: London, Paris, Amsterdam, Milan & Detriot Project: Launching StockX in the European Market
Brief:
This project aimed to introduce and establish StockX as a key player in the European market. To achieve widespread engagement, we identified essential cultural pillars that resonated with our target audience across Europe.
Approach:
Through research, we identified fashion, sports, gaming, music, and art as the core interests of our European audience. I developed a comprehensive strategy around each of these pillars, incorporating targeted platforms, content formats, and partnerships with influential individuals to drive relevance and brand recognition.
The project demanded a startup-style approach, with all hands on deck across various functions. In addition to brand marketing, I also managed performance marketing, which included a strong content strategy, influencer partnerships, and paid advertising campaigns. Coordinating closely with the US marketing team, we crafted targeted performance campaigns that achieved a remarkable 300% year-over-year growth across European markets.
Overseeing efforts in the UK, Germany, Italy, and France, I also directed experiential events designed to amplify local engagement. These included a standout event in Paris, showcasing StockX’s commitment to art and culture with immersive, on-brand experiences.
Outcome:
This multifaceted strategy firmly positioned StockX in the European market, driving substantial year-over-year growth and elevating brand visibility across diverse regions. With a blend of cultural pillars, dynamic content strategy, influencer partnerships, and paid campaigns, we created authentic connections with European audiences and established StockX as a leading force in fashion, music, art, sports, and gaming culture.