Approach
As a creative strategist, my approach revolves around generating and executing new ideas. To achieve this, I start with a thorough research and insights phase. The brief provided will serve as a starting point, and I will design the research phase to deliver unique and non-traditional insights.
To achieve this, I rely on innovative research approaches that leverage niche networks and unconventional mixed media. By doing so, I can form a unique basis for strategy that will set the project apart.
Once I have a deep understanding of the market and the client's needs, I move on to define the project's objectives and create a strategy to meet those objectives. In some cases, I may present multiple strategies to choose from.
After the strategy is set, I focus on producing a tangible execution plan that outlines clear steps to take. Depending on the project, I may build out a team to execute the strategy effectively.
Throughout the process, I strive to innovate and try things that haven’t been done before. This lens ensures that the strategy is not only effective but also unique and groundbreaking.